New Year, New Social Trends!

Welcome back everyone! It’s a new year and we here at Premier believe 2023 is going to be one of the most exciting years yet for social media. As we’re already deep in the weeds into Quarter 1, it’s extremely important to strategize how your brand will be tackling the rest of the year. We predict that 2023 Social Media success will come from accounts who use authenticity, short form content, and nano-influencers.

Trend #1: An Increase of Authentic Content

Most recent data suggests that in 2022 social media users consumed over 147 minutes on social media daily. That’s over 53,655 hours a year. Can we say we’re surprised by this? Absolutely not. Which is exactly why most of us can say we can differentiate authentic content versus not. With advertisements everywhere, the last thing we as consumers want to see is some of our favorite influencers and celebrities push products, we know they don’t use. In an attempt to push out products they don’t use for a form of compensation, it creates a sense of distrust between the consumer and the creator. There is an old saying that goes “Your best customer is your best customer” and for that I swear is true. Brands should begin sending products to customers who have already vouched for their products. By doing just that, it draws more consumers to the participating brands page and increases sales. That is why we believe more authentic content will be pushed out this year.

Trend #2: Short Form + Bite Sized Content will Thrive

In addition to an increase of authentic content, we will also see an increase in short form/bite sized content. What is short form content you ask? That’s all the TikTok, reels, and shorts that you watch on a daily basis. These short bits of content are perfect for keeping consumers sucked into the social media abyss they find themselves in. The endless scroll dooms will further increase this year as it is just so captivating to consumers. We will start to see more paid advertising spend go to these platforms as well. Premier has seen many articles and news channels talk about the potential ban of TikTok, however, until then it will be on a continuous steady pace in terms of viewership.

Trend #3: The rise of Nano-Influencers

Let’s face it, the world is truly tired of the large-scale influencer. We’ve been watching them make or break brands for years. However, we believe that popularity will rise for the nano-influencer. What is a nano-influencer? A nano-influencer is a content creator that has somewhere between 10,000 to 20,000 followers but no more than that. They have a tight knit community behind them that is built upon trust. These are relationships with family members, friends, and acquaintances. Their capacity to leverage new customers onto a brand is a lot higher than larger scale influencers who are paid for many brand deals. These nano-influencers will be the most influential people around and brands would be foolish to not interact with them in 2023.

Premier Strategy Consulting would like to note that it is extremely crucial for businesses to stay on top of trends at the beginning of the New Year. This can play a pivotal role in adjusting your marketing strategy and your collaborations. We believe that these three trends will deeply impact the social media space this year and are curious to see how the year pans out.